Love, Laughter & Quirky Designs: The Inspiring Journey of Vivek Prabhakar and Shubhra Chadda

They remind us that when two people share a vision - one rooted in mutual respect and genuine enthusiasm - the possibilities are endless.

In a fast-paced world where businesses often spring up overnight, there are stories that stand out for their heart, grit and unwavering sense of purpose. One such story is that of Vivek Prabhakar and Shubhra Chadda, the dynamic couple behind the iconic Indian lifestyle brand Chumbak. Their journey - from a big idea hatched in a cozy living room to a beloved brand with a global following - reminds us all that when passion and partnership unite, truly magical things can happen.

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Two Paths Converge

Before they joined forces to redefine India-themed products, Vivek and Shubhra were charting their own separate courses in life:

• Shubhra’s Early Spark
  Shubhra had an eye for design from an early age. She was the friend who gift-wrapped packages with dazzling flair, the one everyone turned to for creative ideas. She began her professional life on a more traditional corporate path, but her mind was always whirring with the colors, motifs and aesthetics that she hoped one day to explore.

• Vivek’s Adventurous Spirit
  Meanwhile, Vivek developed a strong business acumen through various marketing and brand-building roles. He was always quick to strike up conversations about the “why” behind consumer decisions - and how brands could connect with people in deeper, more meaningful ways. Beneath his analytical approach lay a genuine love of experimenting with fresh concepts.

Their individual aspirations might have carried them into different worlds, but fate, as it often does, had other plans.

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A Meeting Meant to Be

Vivek and Shubhra’s paths first crossed in an environment that seemed almost too ordinary to spark such a grand adventure: a casual social gathering among friends. Yet, from that very first conversation, they recognized a common thread - a deep-rooted passion for creativity and an unshakable belief that India’s rich culture could become a global conversation starter.

They soon became each other’s greatest confidants. Late-night phone calls were filled with laughter, brainstorming and dreams of where life could take them if they combined her flair for design with his knack for brand-building. By the time they decided to get married, they had already built the foundation of a partnership that felt unbreakable.

Vivek Prabhakar and Shubhra Chadda - on Founders Couple (Image by Mint)

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Marriage & The Birth of a Dream