From Shared Dreams to Building an Empire: The Inspiring Journey of Vineeta Singh & Kaushik Mukherjee

Explore the inspiring journey of Vineeta Singh & Kaushik Mukherjee, from IIM classmates to co-founders of SUGAR Cosmetics.

There’s nothing more powerful than two souls who not only find love in each other’s eyes but also fuel each other’s drive for greatness. Vineeta Singh and Kaushik Mukherjee exemplify this perfectly. Their journey - from two ambitious B-School graduates to the powerhouse co-founders of SUGAR Cosmetics - is a story that radiates passion, perseverance and an unbreakable partnership.

1. Early Chapters: Where Dreams Took Root

Vineeta Singh grew up in a middle-class family in India. Even from a young age, she had a bright spark in her eyes and a hunger for knowledge. She pursued her education at the Indian Institute of Technology (IIT), Madras and soon after, she made her way to the Indian Institute of Management (IIM), Ahmedabad. At every step, Vineeta was driven by a relentless desire to forge her own path.

Kaushik Mukherjee, on the other hand, matched Vineeta’s ambition stride for stride. He was a creative thinker from the get-go - someone who believed in carving out new possibilities rather than following a well-trodden path. Their combined energy would later become the foundation of their entrepreneurial journey.

2. The Spark: Meeting at IIM Ahmedabad

They say that sometimes life arranges the perfect people to meet in the most serendipitous of circumstances. Vineeta and Kaushik first crossed paths in the corridors of IIM Ahmedabad. Surrounded by ambitious peers and rigorous curricula, they found a mutual fascination in each other’s perspectives on business, growth and life.

Their relationship began with animated discussions about case studies and startups and soon, late-night brainstorming sessions turned into heartfelt conversations about family, dreams and the future. They quickly realized that together they could make magic happen - both in business and in life.

The Inspiring Journey of Vineeta Singh & Kaushik Mukherjee on FoundersCouple (Image by The Economic Times)

3. Love & Marriage: Building a Life of Trust and Balance