Building Dreams, One Home at a Time: The Inspiring Journey of Adi Tatarko & Alon Cohen

Adi and Alon turned a personal need into a global phenomenon - and in doing so, they proved that a shared vision, rooted in love, can build homes and hearts alike.

Home is where the heart is - but for Adi Tatarko and Alon Cohen, home also became the birthplace of a global phenomenon. The husband-and-wife duo behind Houzz transformed their personal renovation frustrations into a thriving platform that unites homeowners, designers and builders across the world. Their story is one of passion, partnership and a shared belief in the power of community.

Before They Crossed Paths

Long before they launched Houzz, Adi and Alon both grew up in Israel, where they developed a keen sense of curiosity and a resourceful outlook on life. Adi displayed an entrepreneurial spark from an early age, always intrigued by how people connect and collaborate. Alon, with a natural affinity for technology, saw coding not just as a skill, but as a vehicle for innovation.

Although each was charting an individual path, destiny had bigger plans. Both were drawn to the United States, propelled by an eagerness to explore new opportunities. Little did they know, those parallel roads would soon merge.

A Meeting of Minds and Hearts

Adi and Alon first met in an unassuming setting - yet sparks flew immediately. Their conversations ranged from technology’s potential to transform everyday life, to the simple joys of family and friendship. They bonded over a shared love of problem-solving, a deep sense of purpose and a mutual commitment to making a positive impact.

Friendship quickly blossomed into something more profound. Their marriage was the next natural step, marked by an intimate ceremony that celebrated their close-knit communities, their Israeli roots and their hopes for a bright future together.

Adi Tatarko & Alon Cohen - on Founders Couple

Planting Seeds for a Shared Vision