A Love-Infused Revolution in Clean Beauty: The Story of Naina & Prateek Ruhail

Their experience proves that a shared vision can be an unstoppable force, especially when fueled by mutual respect, boundless creativity and a relentless drive to do better for people and the planet.

A vibrant energy defines the journey of Naina and Prateek Ruhail, the husband-and-wife duo behind the clean-beauty e-commerce platform, Vanity Wagon. Their story is one of unwavering passion - for each other, for sustainability and for challenging the norms of the beauty industry. From humble beginnings to spearheading a fast-growing brand, the Ruhails illustrate how dreams and devotion, when braided together, can lead to true transformation.

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Early Dreams & Kindred Spirits

Long before they became partners in life and business, Naina and Prateek each had distinct visions for how they wanted to shape the world.

• Naina’s Beauty Roots
  Naina always possessed a keen interest in skincare and makeup. Initially working as a makeup artist and skincare consultant, she began noticing a gap in the market for trustworthy, clean-beauty alternatives. The more she learned about unnecessary additives and harmful chemicals, the stronger her desire became to offer safer, more sustainable options for consumers.

• Prateek’s Entrepreneurial Drive
  Prateek was the go-getter who saw potential in ideas that challenged the status quo. With a background in business strategy, he loved diving into emerging market opportunities - always searching for ways to merge problem-solving with meaningful impact.

Their first meeting was, in many ways, fueled by serendipity. They discovered a shared passion for innovation and a deep respect for each other’s ambitions. Long conversations over coffee turned into lively debates about clean beauty, conscious consumerism and the future of the Indian market. Even at that early stage, their connection had a magnetic quality; they felt like they were on the brink of something extraordinary - both in love and in business.

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The Ties That Bind: Marriage & Shared Purpose

When Naina and Prateek tied the knot, they brought together their families, their dreams and their distinct professional backgrounds. Their marriage was a testament to the friendship, support and synergy that was already evident in their budding personal and professional relationship.

• Nurturing Each Other’s Strengths
  From day one, they found balance: Naina’s creative understanding of products and consumer needs meshed perfectly with Prateek’s knack for strategy, operations and scaling. They quickly learned that combining these strengths could lead to something far greater than they had ever imagined.

• Building a Culture of Understanding
  Early on, the couple established “check-in” times - moments dedicated to discussing how they were managing life, love and the startup hustle. This habit of open communication became the bedrock of their professional synergy, ensuring that neither spouse felt overshadowed or overwhelmed.

Naina Ruhail & Prateek Ruhail on Founders Couple

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Planting the Seed: The Genesis of Vanity Wagon